Black Estate
Website Re-Design
Redefining Winery Experience
Black Estate is a winery located in the North Canterbury region in
the South Island of New Zealand. The winery is family-owned and the winery is known for farming on three organic and biodynamic vineyards.
the South Island of New Zealand. The winery is family-owned and the winery is known for farming on three organic and biodynamic vineyards.
One of my primary responsibilities involved conducting in-depth user research to gain a profound understanding of the challenges and pain points experienced by the current users. This investigative process aimed to unearth valuable insights that could inform strategies for enhancing the overall user experience.
By identifying areas of concern and potential improvements, I played a crucial role in developing solutions that directly addressed user needs, ultimately contributing to a more user-friendly and effective product or service.
*Fictional Case Study
