Hi, I'm James
a.k.a Ha-Jin (pronounced 'Ha' as in haha and 'jin' like gin) in Korean.
I'm a UI/UX and digital designer based in Auckland, New Zealand, with a deep passion for crafting digital experiences that combine visual elegance with practical usability. My background spans a wide range of industries, including tech, education, aviation, and hospitality, giving me a well-rounded perspective on every project. This diverse experience helps me approach design challenges with flexibility, empathy, and a strong understanding of different user contexts and business needs.
My work is rooted in the belief that great design begins with understanding people. I'm driven by the desire to create intuitive, inclusive, and meaningful digital experiences that not only look beautiful but also feel natural and purposeful in users’ lives. Every detail, from layout and interaction to accessibility and tone — matters. I see design as a space where creativity meets problem solving, and where each pixel and decision contributes to a seamless and memorable experience. For me, it is about making technology feel human.
My Toolset
Design & Prototyping
• Figma
• Adobe Creative Suite
(Photoshop, Illustrator, InDesign, XD, Premiere Pro)
• Balsamiq
• SketchUp
Collaboration & Workflow
• Notion
• Miro
• Trello
• Microsoft Office
(Word, PowerPoint)
Front-End Basics
• HTML5
• CSS3
Currently Exploring
• WordPress
• WIX
• Webflow